The Biggest Mistake Twitter Newbies Make - Executive Career Brandâ„¢

The Biggest Mistake Twitter Newbies Make Youre skeptical, but youve heard that Twitter can help you with executive job search, so you decide to take the plunge and set up an account, even though you have no idea what to do with Twitter. Youve selected @yourname, or a variation, for your username and popped in your email address. Then you moved on to the Profile page. You inserted your location and put in your profile URL for Web, because you dont have a personal website. And you added the same photo you use on . You cant figure out what to put for your Bio, so you skip over that. You decided youll slowly feel your way around first, then come back to it, once youve got a handle on how to use Twitter. Thats your biggest mistake as a newbie. One of the first things youll be doing with your Twitter account is finding and following the right people . . . people you can learn from . . . people  you can  network with . . . people you can help . . . people who can help you achieve your career goals, or connect you to those who can help you. These are people you want to stay top of mind with. You want these people to follow you back and watch your tweets. Think about this. Unless these people you follow automatically follow back everyone, theyll probably take a look at your profile before deciding whether or not to follow you back. I know I do. Im selective about who I follow. When I look at the profiles of new people who have followed me, too often all I see is a nice photo (or sometimes no photo at all), their name, and maybe their location. Since theyre newbies, they havent tweeted at all, or only a few times. And theyve skipped over the bio. How can I determine who they are and what theyre about with so little information? They’re not generating interest. Theyre not giving me a reason to follow them. With a branded keyword-rich Twitter bio â€" even one that fits into  only 160 characters â€" I can get a feel for whether theyre someone I want to follow. If you havent worked on branding yet, at least get your job title and most important relevant keywords into your bio. You can go back later and get some of your brand messaging in it. And you can change your bio at any time. In fact, its probably not a bad idea to tweak it from time to time. Increase your credibility and follow-ability by taking a few moments to write your Twitter bio. Related posts: Twitter Turbocharges Executive Job Search and Personal Brand Visibility How Twitter Helped Me Build My Personal Brand Twitter Executive Branding Strategy: The Beauty of a Retweet 55 Top Job Search Experts To Follow On Twitter photo by josh semans 00 0